It is definitely the primary reason for promoting the unprecedented popularity of Snapchat initially. People loved it so much that Facebook saw it imperative to include this feature on Facebook, Instagram, and Whatsapp app. This feature allows the user to share their videos and stories for their friends and the public to see, which disappears after 24 hours of posting. This feature of Snapchat was a trendsetter that users loved to bits. Snapchat stories were a catalyst in revolutionizing social media app development. Similarly, Snapchat has its own set of original features that helped it achieve the stature that it holds in the social media domain. Timeline of Snapchatįeatures of Snapchat : Reason for its successĬertainly, it is the features of social media applications that make them go viral worldwide. If you have wondered for so long “what is the future of Snapchat?” then, let us put your mind at ease and take through Snapchat statistics for 2019 and beyond advocating its bright future.īut before we jump into that, why not just take out a few minutes and discuss what enabled Snapchat to become such an inspiring and famed application. To counteract, Facebook also launched an app called Poke to give a hard time to this budding loved-by-people photo-chatting app. No one anticipated that the application would come at a stage where Facebook would feel threatened by it. So, they ideated an application and named it ‘Picaboo’ which later came to be known as ‘Snapchat’. Just like the teenagers of this digital age, they wanted to find shortcuts and innovative ways to share photos and videos in a way that was not explored yet. Though the birth of the idea happened in the mind of Reggie Brown, the journey of Snapchat began in the living room of Evan Siegel in September 2011. Clearly, they did not expect Snapchat to blow their minds. People couldn’t have been more wrong when they thought they have seen it all with Facebook, Instagram, and WhatsApp.

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